How Avanza made moving a pension easy

Moving an occupational pension has traditionally required customers to find information across providers, understand whether a pension can be moved and navigate a largely manual process.

Avanza set out to change that with Pensionsjakten — a digital experience that helps customers find and transfer eligible pensions. The experience uses structured pension data from Anessa to identify what customers hold and what can be moved.

The result: fewer errors, significantly less administration and a transfer journey customers actually enjoy.

Giving customers a clearer view of their pensions

With Pensionsjakten, customers authenticate digitally and give permission for their pension data to be accessed.

Anessa retrieves and structures information about their existing pensions. Avanza can then present the relevant information directly in its own experience and identify which pensions are eligible for transfer.

Instead of asking the customer to gather that information manually, Avanza can work from reliable, structured pension data from the start.

From 20% incorrect applications to 3%

The impact extends beyond the customer experience.

Because Avanza can determine whether a pension is movable before the transfer application is submitted, incorrectly submitted applications fell from 20% to 3% — saving hundreds of hours of administration.

And customers responded to the experience too: 9 out of 10 said moving their pension through Pensionsjakten was fun.

Pensionsjakten was subsequently named Årets Flyttjänst 2022 by Swedish personal-finance publication Privata Affärer.

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Åsa Mindus Söderlund, Avanza Pension

“We are very proud and happy that we are now digitalising the industry and making it easier than ever to transfer pensions and get a better overview of all your pension savings.”

Pensionsjakten shows how access to permissioned, structured pension data can turn a traditionally administrative process into a digital financial experience — while improving efficiency behind the scenes.