How Sensor gives advisors data for better offers

When customers don't know exactly what insurance they have, a sales conversation can quickly turn into an information-gathering exercise.

That was a familiar challenge for Sensor Insurance. Customers often had to find policy details themselves or contact existing insurers before Sensor could accurately compare coverage and price.

Sensor uses Anessa to bring that information directly into the advisor conversation.

From customer recollection to actual policy data

During a call, a Sensor advisor can invite the customer to share information about their existing insurance.

With the customer’s permission, Anessa retrieves and structures policy information such as coverage, price and renewal dates. The advisor and customer can then review the existing protection together and compare it with Sensor’s offer.

Joakim Ström, Sensor Insurance

“Anessa enables us to offer the right policy both in terms of coverage and price.”

This removes much of the manual work for the customer and gives Sensor’s advisors a more reliable basis for advice.

Faster conversations, more relevant offers

Sensor says the approach has made its sales process faster and reduced error margins, while giving advisors greater confidence that recommendations are based on accurate information.

It also connects the company's digital and advisor-led customer journeys: the same permissioned customer data can support a more personalised conversation regardless of channel.

For Sensor, the value isn't simply having access to more data. It's having the right data available at the moment a customer is making a decision.